Nature has programmed human beings to be drawn to beauty and symmetry. The fashion industry capitalises on this predilection and uses technology to create idealised female faces – ageless, characterless and predominantly white – which power a multi-million pound industry.
Jade Starmore’s series ‘Fearful Symmetry’ examines the deception of digital technology in relation to the female face. Each sitter is manipulated, with the right or left side of the face duplicated and features being moved and arranged according to the findings of recent scientific studies into the ratios of female beauty. This is a play on past superstitions of right and left as good and evil, and reflects the idea of the Halo Effect – that on first impressions we instinctively attribute positive characteristics to the beautiful, while those less favoured are judged more harshly.