After a successful 20-year career in communications (The Body Shop, Schiphol Airport) Jitske Schols changed course in 2013 and became a fulltime freelance photographer. Although she had always loved her previous job, this new step has made her a happier person. And happy she should be: within a year after her career change she was proclaimed New Dutch Photography Talent 2015 by GUP, and within two years, she was shortlisted for the Athens Photo Festival.